Since when have you stopped living – for work and, to work?

I’ve been put on this earth to be a sensei, a teacher. I teach people to think and work differently so that their work will have more influence, so that what they do comes from, and arrives at, joy.
I’m here to help you

Since when have you stopped living – for work and, to work?

Hi, I’m Dr. Catheryn Khoo, call me Catheryn.

Travel has played a significant role in my life, and I became a tourism professor. Travel was my teacher, and through it, I gained the wisdom to teach others.

First Class is a metaphor for travel at its best, and connotes priority and quality. First Class is also the highest division one can attain in any university evaluations – another fitting metaphor for my role as a Sensei. So, First Class was created to leverage off my expertise for my two loves – the tourism industry and academia.

I’ve been put on this earth to be a sensei, a teacher. I teach people to think and work differently so that their work will have more influence, so that what they do comes from, and arrives at, joy. I’m here to help you

Do Relevant Work

Enjoy More Impact

Achieve More Joy

Hi, I’m Dr. Catheryn Khoo, call me Catheryn.

Travel has played a significant role in my life, and I became a tourism professor. Travel was my teacher, and through it, I gained the wisdom to teach others.

First Class is a metaphor for travel at its best, and connotes priority and quality. First Class is also the highest division one can attain in any university evaluations – another fitting metaphor for my role as a Sensei. So, First Class was created to leverage off my expertise for my two loves – the tourism industry and academia.

Through First Class Tourism
I teach hospitality and tourism stakeholders to magnify their places and people through consultancies, training and keynote presentations.

“Catheryn is a critical leader in empowering women. Her strong academic, research and business background positioned her well to bridge academia, business and civil society. Her style of work allows for all practitioners, stakeholders, organizations of any size to be heard, understood, and have a sense of belonging. She is a strong advocate for intersectionality in her work on gender, and can therefore work diplomatically with organisations to advance their advocacy and policy efforts.”

– Adrienne Lee, Director of Global Impact, Tourism Cares

Through First Class Tourism I teach hospitality and tourism stakeholders to magnify their places and people through consultancies, training and keynote presentations.

“Catheryn is a critical leader in empowering women. Her strong academic, research and business background positioned her well to bridge academia, business and civil society. Her style of work allows for all practitioners, stakeholders, organizations of any size to be heard, understood, and have a sense of belonging. She is a strong advocate for intersectionality in her work on gender, and can therefore work diplomatically with organisations to advance their advocacy and policy efforts.”
– Adrienne Lee, Director of Global Impact, Tourism Cares

And through First Class Academe, I teach academics to be purposeful and mindful, in teaching, research and engagement work. I teach academics to be relevant, to be seen, to be appreciated. I teach academics to be pracademics, or practical academics.

– Dr Catheryn Khoo

And through First Class Academe, I teach academics to be purposeful and mindful, in teaching, research and engagement work. I teach academics to be relevant, to be seen, to be appreciated. I teach academics to be pracademics, or practical academics.

– Dr Catheryn Khoo

“I took Catheryn’s 3 Day Academic Rockstars programme. What a blast! Catheryn brought high energy and maximum engagement to a highly action oriented event. Who knew you could make so many positive changes to your work profile, career plans and motivation in just 3 short sessions? Catheryn is results focused and really insightful about opportunities to deepen and widen our academic impact. Thank you!”

– Rachel Hilliard, Senior Lecturer in Management, National University of Ireland, Galway

“I’ve had the opportunity to work with Catheryn in planning and implementing workshops and training programmes for academics, in the area of research and publication. Catheryn is very responsive in ensuring she addresses development areas indicated and inclusive in her workshop facilitation approach. She is highly engaging as a facilitator, always making sure that she is relevant to her participants and to the content area.”

– Annyza Tumar, Head, Academic Enrichment Division, Sunway University Malaysia

“I took Catheryn’s 3 Day Academic Rockstars programme. What a blast! Catheryn brought high energy and maximum engagement to a highly action oriented event. Who knew you could make so many positive changes to your work profile, career plans and motivation in just 3 short sessions? Catheryn is results focused and really insightful about opportunities to deepen and widen our academic impact. Thank you!”

– Rachel Hilliard, Senior Lecturer in Management, National University of Ireland, Galway

“I’ve had the opportunity to work with Catheryn in planning and implementing workshops and training programmes for academics, in the area of research and publication. Catheryn is very responsive in ensuring she addresses development areas indicated and inclusive in her workshop facilitation approach. She is highly engaging as a facilitator, always making sure that she is relevant to her participants and to the content area.”

– Annyza Tumar, Head, Academic Enrichment Division, Sunway University Malaysia

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